HBC – OLYMPIC UNIFORM LAUNCH
Hudson’s Bay Company
Canadian Olympic Committee, Canadian Paralympic Committee
The Canadian Olympic Team Unveils New Uniforms For Rio 2016 Designed By Dsquared2
Facebook Live reveal hosted by Jessi Cruickshank and Alexandre Despatie.
Canada’s iconic retailer, Hudson’s Bay Company, unveiled the Team Canada Collection that will outfit our athletes at the upcoming Rio 2016 Olympic and Paralympic Games to fans first via Facebook Live. Inspired by the strong spirit of Canada, the official Team Canada replica wear will be available at all Hudson’s Bay locations across Canada beginning May 4, 2016, and online at thebay.com/teamcanada today.
Designed by Dan and Dean Caten, the Canadian duo behind Dsquared2, the Olympic uniform will be worn by 315 athletes during the opening and closing ceremonies of the Games, and is described as “an innovative mash-up of two diverse worlds: tailoring and sport.”
Photos: GEORGE PIMENTEL | www.wireimage.com